According to the market experts, 2017 will be a prosperous year for commercial real estate sector. As more and more MNCs and foreign investors come to the country to set up their operations, there will be an increased demand for office space and other commercial properties. However, demand does not guarantee sales. You also need to know how to market your property to get the best return on investment. So, if you are an owner of an industrial land in Gurgaon or a shop in Mumbai, it is essential that you promote your property in the best possible way. Here are some marketing ideas for commercial real estate according to the experts at property.sulekha.com.
- Online marketing
A plethora of marketing strategies are available for property owners to establish an online presence in a highly competitive market. Some of these include digital brochures, websites, email campaigns, social media, cost-per-click based campaigns, media placements in online magazines and journals, online press release, and guest blogging.
- Offline marketing
Offline marketing is important for generating leads and referrals. Marketing materials like brochures and flyers, display and window signage, networking events, brand awareness through print media, direct mail, etc. are some of the successful marketing strategies that a commercial property owner can employ to promote business.
- Offers and deals
Attractive packages and incentives to lure prospective buyers are universally employed by property owners. Tax incentives, free or discounted maintenance for a period, pre-built office spaces, etc. are offered by builders and developers to the investors and tenants.
- Seasonal sales
Holiday seasons are the best opportunities to market commercial properties as most Indians choose religious holidays as auspicious times to start a business or buy property. Seasonal marketing targeting specific audience can be more effective than general advertising.
- Market specific promotion
If you have a particular kind of commercial property, target only those customers who actually need it rather than addressing a wider audience. This ensures that the marketing efforts are noticed by the right audience. It also reduces the marketing expenses.
- Build relationships
Interacting with other property owners and realtors is an important aspect of marketing. Maintain professional and personal relationships with prospective buyers, real estate agents, and other builders and developers. This will help in generating leads and getting referrals.
- Local partnerships
Partner with other businesses in your area that are frequented by potential clients. This is an excellent way to create brand awareness. For example, you can sponsor some materials for their business with the logo of your company imprinted on the products you supply.
- Publicize previous sales
One of the easiest ways to make clients take notice of your property is to promote one of your recent deals with a trusted client. This creates an element of reliability and transparency that attracts buyers.